With 25 years of industry experience as a high-end luxury enterprise executive and a professor at a French business school, the author of this book shares the creation and management ideas of luxury brands, as well as some inspiring and interesting brand stories, hoping to contribute to the rise of quality China. Nowadays, the concept of "exquisite life" of small but beautiful, few but fine is becoming a new pursuit for more people. Convenient and cheap products that are disposable and pollute the environment have caused people to reflect. Luxury goods that keep pace with the times and use more environmentally friendly materials and craftsmanship, as art products that can be passed down for a long time and recycled, are also closely linked to the more urgent environmental protection and ecological awareness of mankind and the eternal love of beauty.
本书作者以25年高端奢侈品企业高管与法国商学院教授双重身份的行业认知, 分享奢侈品牌的创立和管理思想, 以及一些有启迪意义且很有意思的品牌故事, 期望对品质中国的崛起, 有所助益。如今, 小而美、少而精的“精美生活”理念, 正成为更多人的新追求。即用即弃、污染环境的方便廉价品已引起人们的反思。与时俱进, 采用更多环保材质和工艺的奢侈品, 作为可以恒久流传、循环使用的艺术产品, 也与人类更加紧迫的环保、生态意识以及亘古以来的爱美之心紧密联系在一起。
本书作者以25年高端奢侈品企业高管与法国商学院教授双重身份的行业认知, 分享奢侈品牌的创立和管理思想, 以及一些有启迪意义且很有意思的品牌故事, 期望对品质中国的崛起, 有所助益。如今, 小而美、少而精的“精美生活”理念, 正成为更多人的新追求。即用即弃、污染环境的方便廉价品已引起人们的反思。与时俱进, 采用更多环保材质和工艺的奢侈品, 作为可以恒久流传、循环使用的艺术产品, 也与人类更加紧迫的环保、生态意识以及亘古以来的爱美之心紧密联系在一起。
