This book begins with the consumption characteristics and changing needs of the elderly. Drawing on international experience, it analyzes and interprets their consumption behaviors, changing needs, and corresponding market strategies, focusing on various areas related to aging, such as clothing, food, education, entertainment, health, travel, and finance. The book provides theoretical and practical references for entrepreneurs, policymakers, scholars, and relevant practitioners. Written in accessible language, the book presents complex theories and practical cases of the silver economy in a simple and accessible manner. Both professionals and general readers will find it easy to understand and gain valuable insights and practical advice.
本书从老年人群体的消费特征和需求变化入手，在国际经验基础上，围绕老有所“衣”“食”“学”“乐””康”“游”“财”等各类领域，分析和解读老年人群体的消费行为、需求变化以及相应的市场策略，为企业家、政策制定者、学者和相关从业人员提供理论和实践的参考。全书语言通俗易懂，将复杂的银发经济理论和实践案例以深入浅出的方式呈现给读者，无论是专业人士还是普通读者，都能轻松理解本书的内容，并从中获得有益的启示和实用的建议。
本书从老年人群体的消费特征和需求变化入手，在国际经验基础上，围绕老有所“衣”“食”“学”“乐””康”“游”“财”等各类领域，分析和解读老年人群体的消费行为、需求变化以及相应的市场策略，为企业家、政策制定者、学者和相关从业人员提供理论和实践的参考。全书语言通俗易懂，将复杂的银发经济理论和实践案例以深入浅出的方式呈现给读者，无论是专业人士还是普通读者，都能轻松理解本书的内容，并从中获得有益的启示和实用的建议。
