This book takes Kunqu Opera as its research subject, exploring the tourism revitalization of performing arts intangible cultural heritage. Employing case study and ethnographic research methods, it collects firsthand data through in-depth interviews and participant observation, combining relevant materials with the author's years of experience. Using Suzhou, Shanghai, Nanjing, and Hong Kong as case studies, it deeply analyzes the multiple pathways for Kunqu Opera tourism revitalization from an industry operation perspective, and provides scalable and implementable solutions for the revitalization of performing arts intangible cultural heritage. Its theoretical and practical significance coexist; this research represents a further exploration of intangible cultural heritage protection, and the publication of this book is of great importance to the sustainable development of intangible cultural heritage.
本书以昆曲为研究对象, 探索表演艺术类非物质文化遗产的旅游活化, 采用案例研究和民族志的研究方法, 通过深度访谈和参与式观察收集一手数据, 并结合相关资料与作者多年经验, 以苏州、上海、南京、香港四地为案例, 从行业运营的角度深度剖析昆曲旅游活化的多重路径, 并为表演艺术类的非遗活化提供了可推广的落实方案。其理论意义与实践意义共存, 此研究是对非遗保护的进一步探索, 出版此书对非遗文化可持续发展具有重要意义。
本书以昆曲为研究对象, 探索表演艺术类非物质文化遗产的旅游活化, 采用案例研究和民族志的研究方法, 通过深度访谈和参与式观察收集一手数据, 并结合相关资料与作者多年经验, 以苏州、上海、南京、香港四地为案例, 从行业运营的角度深度剖析昆曲旅游活化的多重路径, 并为表演艺术类的非遗活化提供了可推广的落实方案。其理论意义与实践意义共存, 此研究是对非遗保护的进一步探索, 出版此书对非遗文化可持续发展具有重要意义。
