Following the main theme of "narrative", the author of this book spent a year conducting in-depth research on popular industries such as new energy vehicles, social media, and cross-border e-commerce. He also interviewed leading companies such as Xiaohongshu, Pangdonglai, Miniso, and Pop Mart, and discussed business trends such as "planting grass" and "going overseas". He tried to dispel the layers of fog of "narrative" to help companies, families, and individuals gain insight into and understand narratives, and discover new opportunities for wealth growth.
本书作者顺着“叙事”这条主线，用了一年时间，深入调研了新能源汽车、社交媒体、跨境电商等热门行业，访谈了小红书、胖东来、名创优品、泡泡玛特等领先企业，探讨了“种草”“出海”等商业趋势，试图拨开“叙事”的层层迷雾，帮助企业、家庭以及个体洞察叙事、理解叙事，从中发现财富增长的新机会。
本书作者顺着“叙事”这条主线，用了一年时间，深入调研了新能源汽车、社交媒体、跨境电商等热门行业，访谈了小红书、胖东来、名创优品、泡泡玛特等领先企业，探讨了“种草”“出海”等商业趋势，试图拨开“叙事”的层层迷雾，帮助企业、家庭以及个体洞察叙事、理解叙事，从中发现财富增长的新机会。
