The Fifth Consumer Era/第五消费时代

This book is a popular economics book. The author focuses on the concept of the "fifth consumer age" and explores the changes in population and family structure, values, and characteristics of the times in the fifth consumer age, as well as the changes in consumption trends caused by these changes. It has a certain reference value for investment innovation of Chinese companies and personal career choices.

本书是一本经济类通俗读物。作者围绕“第五消费时代”这一概念，探讨了第五消费时代的人口和家庭结构变化、价值观变化、时代特征变化，以及这些变化引发的消费趋势变迁。对中国的企业的投资创新、个人的职业选择都有一定的参考意义。