This book vividly illustrates how this knowledge can be applied in management practice by combining the experience of winning 11 NBA championships. The most difficult thing to manage in the world is people, and even more difficult is managing a group of people; basketball is a game played by a group of people. The NBA is a sporting event, but also a business. While pursuing championship glory, players also produce "victories" for fans to consume. Just as an excellent CEO can lead a company to prosperity, a team's head coach must possess superb management thinking and skills to lead the team to continuous victories. Furthermore, as the head coach of the Bulls and Lakers, he had many star players under his wing, including Jordan, Pippen, Rodman, Kobe, and Shaq.
本书通过结合11次夺取总冠军的经历，生动地讲述了这些知识如何在管理实践中使用。世界上最难管理的是人，比人还难管理的是一群人，篮球正是由一群人来玩的游戏。NBA是项体育赛事，也是一门生意，球员们在追求冠军荣耀的同时，也生产着供球迷消费的“胜利”。正如优秀的CEO能促使企业走向强盛，球队的主教练必须具备高超的管理学思想和技巧，才能引领团队不断取得胜利。另外，作为公牛与湖人队的主教练，他麾下拥有乔丹、皮蓬、罗德曼、科比、奥尼尔等诸多大牌球员。
本书通过结合11次夺取总冠军的经历，生动地讲述了这些知识如何在管理实践中使用。世界上最难管理的是人，比人还难管理的是一群人，篮球正是由一群人来玩的游戏。NBA是项体育赛事，也是一门生意，球员们在追求冠军荣耀的同时，也生产着供球迷消费的“胜利”。正如优秀的CEO能促使企业走向强盛，球队的主教练必须具备高超的管理学思想和技巧，才能引领团队不断取得胜利。另外，作为公牛与湖人队的主教练，他麾下拥有乔丹、皮蓬、罗德曼、科比、奥尼尔等诸多大牌球员。
