This book, set against the backdrop of the 10th anniversary of the Belt and Road Initiative, conducts research based on the transnational interview campaign "Hello! Friends—Searching for Wuhan's 'Road Builders' on the New Silk Road of Happiness" launched by the Yangtze Daily in 2023. The research finds that building an international public opinion "circle of friends" can follow four paths: laying the foundation for people-to-people connectivity through "accessibility," supporting China's narrative through "communication," enhancing the effectiveness of international communication through "understanding," and expanding international communication channels through "mutual learning."
本书以“一带一路”倡议提出十周年为背景,基于长江日报社2023年开展的“‘你好!朋友’——寻访幸福新丝路上的武汉‘筑路人’”跨国采访行动,进行研究。研究发现,构建国际舆论“朋友圈”可遵循四条路径:以“可触达”奠定民心相通基础,以“可沟通”支撑中国话语叙事,以“可理解”提升国际传播效能,以“可互鉴”拓展国际传播渠道。
本书以“一带一路”倡议提出十周年为背景,基于长江日报社2023年开展的“‘你好!朋友’——寻访幸福新丝路上的武汉‘筑路人’”跨国采访行动,进行研究。研究发现,构建国际舆论“朋友圈”可遵循四条路径:以“可触达”奠定民心相通基础,以“可沟通”支撑中国话语叙事,以“可理解”提升国际传播效能,以“可互鉴”拓展国际传播渠道。