Sports shoes/运动鞋

This book tells the story of the evolution of sports shoes in modern times, and takes us on a magical journey: how sports shoes have developed from the original Victorian tennis shoes to today's sports shoes, how Adidas's superstar styles and Nike's Air Max innovative technology were born. At the same time, the author also shows us how new shoemaking materials are discovered and used to make different parts of shoes, and how the key figures in the historical process have influenced the production, design, marketing and development of the shoe industry.

本书呈现了一个关于运动鞋在近代演变发展的故事, 并带领我们经历了一个神奇的旅程: 运动鞋是如何从最初维多利亚时代的网球鞋发展到今天的运动鞋, 阿迪达斯的巨星款式和耐克Air Max的创新技术又是如何诞生的。同时作者也向我们展示了当下新的制鞋材料是如何被发现并被用来制做鞋的不同部位的过程, 以及历史进程中至关重要的人物是如何对鞋品行业的制作、设计、营销、发展产生影响的。