In recent years, Pang Donglai has frequently "gone viral", attracting countless visitors. Xuejun called it "a god-like existence in the Chinese industry". However, such a popular supermarket has many unbelievable behaviors that violate business rules: closing every Tuesday and taking a five-day holiday during the Spring Festival; closing the new store on the opening day due to excessive heat; opening only in third-tier cities in Henan and resolutely not expanding nationwide; even closing a large number of branches because there are too many stores; directly marking product prices and gross profit margins... This book will lead readers to unravel the business logic behind these phenomena one by one.
胖东来近几年频频“出圈”，引得无数人慕名参观、学军称之为“在中国业一直是神般存在”。然而，这么一个人气的超市，种种违背商业规律的行为令人匪夷所思：每周二闭店、春节放五天假；新店开业当天因太而关门谢客；仅开在河南三线城市，坚决不全国扩张，甚嫌门店太多，关掉大量分店；直接标出商品价和毛利率……本书将会带领读者一一解开这些现象背后的经营逻辑。
胖东来近几年频频“出圈”，引得无数人慕名参观、学军称之为“在中国业一直是神般存在”。然而，这么一个人气的超市，种种违背商业规律的行为令人匪夷所思：每周二闭店、春节放五天假；新店开业当天因太而关门谢客；仅开在河南三线城市，坚决不全国扩张，甚嫌门店太多，关掉大量分店；直接标出商品价和毛利率……本书将会带领读者一一解开这些现象背后的经营逻辑。
