How did traditional milk tea evolve into the New Chinese tea beverage? How did the New Chinese tea beverage spread from China to the world? What kind of cross-cultural exchanges were hidden in the commercial maneuvers during the Age of Exploration? This book retraces the history of milk tea, from its traditional Taiwanese style to its evolution into the "New Chinese" style, and finally to global popularity. It chronicles the key events and significant changes in the Chinese milk tea industry over the past three decades, from its domestic prosperity to its global expansion. It explores and explores the commercial economics and innovations, cross-cultural encounters and integrations, and the promotion of cultural soft power behind the globalization of milk tea and Chinese cuisine. The success of the New Chinese tea beverage abroad has established milk tea as a new generation of Chinese cuisine. It has become a gentle and sweet blow to the cultural barriers between China and the West, allowing Chinese cuisine to enter the minds and daily lives of global consumers in a more fluid and fashionable way, and playing a significant role in elevating Chinese cuisine's standing in the global culinary hierarchy.
传统奶茶如何升级为新中式茶饮？新中式茶饮又是如何从中国走向世界？奶茶大航海时代下的商业博弈深藏着怎样的跨文化交流？本书将回顾奶茶从传统台式到升级为“新中式”再到流行全球的历史，记录过去近三十年中国奶茶业从本土繁盛到全球化扩张进程中一系列关键事件与重大变化，呈现与挖掘奶茶出海及中餐饮走出去背后商业经济的博弈与创新、跨文化的碰撞与融合以及对文化软实力的推动。新中式茶饮出海的成功，使得奶茶在海外被视为新一代的中华美食。奶茶也似成为叩响中外文化壁垒轻柔而甜蜜的“一击”，进而让中餐饮以更流动、更时尚的方式进入全球消费者的视野与日常，为提升中餐饮在全球美食位阶中的序列发挥了一定的影响力。
传统奶茶如何升级为新中式茶饮？新中式茶饮又是如何从中国走向世界？奶茶大航海时代下的商业博弈深藏着怎样的跨文化交流？本书将回顾奶茶从传统台式到升级为“新中式”再到流行全球的历史，记录过去近三十年中国奶茶业从本土繁盛到全球化扩张进程中一系列关键事件与重大变化，呈现与挖掘奶茶出海及中餐饮走出去背后商业经济的博弈与创新、跨文化的碰撞与融合以及对文化软实力的推动。新中式茶饮出海的成功，使得奶茶在海外被视为新一代的中华美食。奶茶也似成为叩响中外文化壁垒轻柔而甜蜜的“一击”，进而让中餐饮以更流动、更时尚的方式进入全球消费者的视野与日常，为提升中餐饮在全球美食位阶中的序列发挥了一定的影响力。
