Shantou Beef Hot Pot/汕头牛肉火锅

The author interviewed industry leaders to discuss how well-known beef hot pot companies in Chaoshan and across China build their brands, introducing both the current state of the industry and its development trends. The book also categorizes topics into storytelling sections such as "The Past and Present of Beef Balls," "The Rise of Beef Snacks," and "A Dazzling Variety of Side Dishes and Dipping Sauces."

本书作者以访谈方式走访业界大咖，讲述潮汕乃至大江南北知名牛肉火锅企业如何经营模式打造品牌，既介绍行业现状，又呈现行业发展趋势。还分门别类，以讲故事的方式介绍“牛肉丸前世今生”“牛小吃大行其道”“配菜蘸料琳琅满目”。