This is a manual for improvement and a declaration for going on the field written by Zhou Hongyi to everyone. The so-called "shoot first, then aim" and "ideas are not important, strong execution is the key to widening the gap between people". Whether it is public expression or building a personal image, the core is to dare to put yourself in front of others. The first step to win and get results is to go on the field. Go on the field, and then everything is possible. "If You Want to Win, You Must Dare to Go on the Field" is not only Zhou Hongyi's explanation of whether entrepreneurs should do IP and how to do IP, but also a display of his philosophy of life. The book also contains a summary of his decades of experience in operating a business, which can really help young people today reduce anxiety and internal consumption, gain greater confidence and energy, find a more suitable path for themselves, open up a bigger situation, and win more opportunities and possibilities.
这是一本周鸿祎写给所有人的精进手册和上场宣言。所谓“先射击，再瞄准”“想法不重要，强大的执行力才是拉开人与人之间差距的关键”，无论是公众表达还是树立个人形象，核心在于敢于让自己站在人前，想要赢并拿到结果的第一步就是先上场。上场，而后才有一切可能。《想赢就要敢上场》不仅是周鸿祎关于企业家是否要做IP以及如何做IP的阐述，更是他为人处世哲学的展示，书中还有他几十年自身运营企业经验的干货方法总结，切实能帮当下的年轻人减轻焦虑内耗，获得更大的信心和能量，找到更适合自己的路，打开更大的局面，赢得更多的机会和可能。
这是一本周鸿祎写给所有人的精进手册和上场宣言。所谓“先射击，再瞄准”“想法不重要，强大的执行力才是拉开人与人之间差距的关键”，无论是公众表达还是树立个人形象，核心在于敢于让自己站在人前，想要赢并拿到结果的第一步就是先上场。上场，而后才有一切可能。《想赢就要敢上场》不仅是周鸿祎关于企业家是否要做IP以及如何做IP的阐述，更是他为人处世哲学的展示，书中还有他几十年自身运营企业经验的干货方法总结，切实能帮当下的年轻人减轻焦虑内耗，获得更大的信心和能量，找到更适合自己的路，打开更大的局面，赢得更多的机会和可能。
