This book is an economist's lifelong exploration of culinary delights. It explores both microeconomic perspectives, applying economic thinking to uncover hidden gems, and macroeconomic issues such as agribusiness, genetic modification, and hunger. The book consists of eleven chapters. Chapters 1 and 2 primarily explore the challenges and causes of today's food world, such as the origins of fast food culture. Chapters 3 through 6 focus on promoting consumer innovation in food by shifting shopping habits, applying economics to discovering value-for-money food, and exploring global cuisines. Chapters 7 through 10 offer insights into macroeconomic issues such as environmental protection and agricultural revolution. Chapter 11 provides tips for preparing delicious meals at home.
本书是经济学家探寻美食的生活手记, 全书既有微观视角下应用经济学思维反推美食“藏匿点”的探索之道, 亦有宏观视角下对农企业、转基因技术、饥饿等主题的探讨。全书共十一章, 第一至二章主要铺叙了当今食物世界的问题及成因, 如快餐文化的由来等; 第三至六章则主要从改变购物方式、运用经济学知识发现高性价比美食, 及如何探索世界各地美食等角度提倡消费者饮食创新; 第七至十章则讨论环保、农业革命等宏观议题并提供洞见; 第十一章介绍如何在家烹饪美食。
本书是经济学家探寻美食的生活手记, 全书既有微观视角下应用经济学思维反推美食“藏匿点”的探索之道, 亦有宏观视角下对农企业、转基因技术、饥饿等主题的探讨。全书共十一章, 第一至二章主要铺叙了当今食物世界的问题及成因, 如快餐文化的由来等; 第三至六章则主要从改变购物方式、运用经济学知识发现高性价比美食, 及如何探索世界各地美食等角度提倡消费者饮食创新; 第七至十章则讨论环保、农业革命等宏观议题并提供洞见; 第十一章介绍如何在家烹饪美食。
