Contents of this book: After the protagonist Zheng Ming withdrew from Fijia, he joined Unix and became the vice president in charge of Unili's China Marketing Center. Faced with the decline of Youli, Zheng Ming proposed a communication strategy of "public relations and advertising, advertising and public relations". Under the guidance of this strategy, he repeatedly made strange moves to solve the problem of hanging upside down. Zheng Ming trusts and cooperates with his business partners, confronts his competitors tit for tat, and becomes more and more courageous in the complicated mobile phone industry surrounded by powerful enemies. He has performed a magnificent and exciting business war drama for us. This book shows the real market competition in the mobile phone industry in the form of a novel. The protagonist Zheng Ming’s unique insights into brand public relations, marketing strategies, media relations and sales points are all derived from the author’s many years of real experience in related industries.
本书内容: 主人公郑明从菲基亚公司退出后, 进入优力公司, 成为主管优力中国市场营销中心的副总裁。面对优力的衰落局面, 郑明提出了“公关广告化, 广告公关化”的传播策略。在这一策略的指导下, 他屡出奇招, 解优力于倒悬。 郑明与商业伙伴信任合作, 与竞争对手针锋相对, 在错综复杂、强敌环伺的手机业中愈战愈勇, 为我们演绎了一出波澜壮阔、精彩纷呈的商战剧。这本书以小说的形式展现了手机行业真实的市场竞争状况, 主人公郑明对于品牌公关、营销策略、媒体关系以及销售卖点的独到见解均来自与作者在相关行业多年的真实经验
本书内容: 主人公郑明从菲基亚公司退出后, 进入优力公司, 成为主管优力中国市场营销中心的副总裁。面对优力的衰落局面, 郑明提出了“公关广告化, 广告公关化”的传播策略。在这一策略的指导下, 他屡出奇招, 解优力于倒悬。 郑明与商业伙伴信任合作, 与竞争对手针锋相对, 在错综复杂、强敌环伺的手机业中愈战愈勇, 为我们演绎了一出波澜壮阔、精彩纷呈的商战剧。这本书以小说的形式展现了手机行业真实的市场竞争状况, 主人公郑明对于品牌公关、营销策略、媒体关系以及销售卖点的独到见解均来自与作者在相关行业多年的真实经验
