This book is a business and management book. The author uses deep thinking, delicate observation and exclusive materials to describe the transformation process of an industry in detail, recording famous events, typical companies and uniquely influential figures. The first volume records the process of the insurance industry from its inception to its rise in China from 1919 to 2012; the second volume supplements the new development journey of China's insurance industry from 2013 to 2023. At the same time, this book attempts to break the traditional writing framework, pay attention to the thousands of practitioners in this industry, record their struggles and struggles, and record the most vivid details and pictures of this industry, in order to pursue the upward force that promotes China's commercial insurance. . It is a book that is both marketable and professional.
本书是经管类图书, 作者以厚重的思索、细腻的观察以及独家的材料, 详细地描写了一个行业的变迁历程, 记录了其中的著名事件、典型公司以及独具影响力的人物。上册记录了从1919-2012年保险行业在中国从萌芽到崛起的过程; 下册补充了2013-2023年中国在保险行业的发展新征程。同时, 本书尝试打破传统的写作框架, 关注这个行业千千万万的从业者, 记叙他们的挣扎和奋斗, 记录这个行业最为鲜活的细节和画面, 以此追寻推动中国商业保险的向上力量。是一本市场性和专业性兼具的图书。
本书是经管类图书, 作者以厚重的思索、细腻的观察以及独家的材料, 详细地描写了一个行业的变迁历程, 记录了其中的著名事件、典型公司以及独具影响力的人物。上册记录了从1919-2012年保险行业在中国从萌芽到崛起的过程; 下册补充了2013-2023年中国在保险行业的发展新征程。同时, 本书尝试打破传统的写作框架, 关注这个行业千千万万的从业者, 记叙他们的挣扎和奋斗, 记录这个行业最为鲜活的细节和画面, 以此追寻推动中国商业保险的向上力量。是一本市场性和专业性兼具的图书。
