Shoe Upper: Forty Years of Chinese Sports Brands/鞋帮：中国运动品牌四十年

This book is a true record of the growth of Chinese sports brands. It is based on in-depth industry research by Sanlian Life Weekly. It focuses on Chendai Town in Jinjiang, Fujian, a seemingly ordinary southern town, and dissects the complete process of domestic brands such as Anta, Li Ning, and Xtep from OEM workshops to the global market.

本书是中国运动品牌成长实录，脱胎于《三联生活周刊》深度产业调研，把镜头对准福建晋江陈埭镇这座看似普通的南方乡镇，拆解了安踏、李宁、特步等国产品牌从代工作坊走到全球赛道的完整历程。