This book uses accessible language to explain practical investment and financing methods, providing Chinese entrepreneurs with advanced international capital operation concepts and years of practical experience in capital operation and business consulting in China. The author employs the case study teaching model commonly used in Oxford University's MBA program, presenting the capital operation process through storytelling. He integrates often dry and tedious theories and definitions into a series of investment stories and case studies involving "Mr. Zhang," greatly enhancing the book's readability and allowing readers to grasp the principles of capital operation with ease. Furthermore, the book incorporates fundamental psychological knowledge, enabling readers to understand the psychology behind the concepts and gain a faster and more thorough understanding of the capital market.
本书作者用通俗易懂的语言阐述了实用的投融资方法, 为中国的企业家提供了国外先进的资本运作理念, 以及多年在国内进行资本运作与企业咨询的实际操作经验。本书中, 作者采用了牛津大学MBA常用的案例教学模式, 用讲故事的方式为读者呈现了资本运作的过程。他将让人头疼的枯燥理论和烦琐定义融入一个个“张总”的投资故事和案例, 大大增强了本书的可读性, 让读者在轻松的阅读中掌握资本运作的规律。而且, 书中融入很多基础的心理学知识, 可以让读者在参透心理之后, 更快、更透彻地了解资本市场。
本书作者用通俗易懂的语言阐述了实用的投融资方法, 为中国的企业家提供了国外先进的资本运作理念, 以及多年在国内进行资本运作与企业咨询的实际操作经验。本书中, 作者采用了牛津大学MBA常用的案例教学模式, 用讲故事的方式为读者呈现了资本运作的过程。他将让人头疼的枯燥理论和烦琐定义融入一个个“张总”的投资故事和案例, 大大增强了本书的可读性, 让读者在轻松的阅读中掌握资本运作的规律。而且, 书中融入很多基础的心理学知识, 可以让读者在参透心理之后, 更快、更透彻地了解资本市场。
