This manuscript is a visual and emotional feast meticulously crafted by folklorist and collector Mr. You Guoqing, drawing upon his rich personal collection. Using original old advertisements and trademarks collected over decades as its foundation, the author takes a unique approach, exploring the subject from the distinctive perspectives of "scenic spots" and "travels around the world," leading readers on a novel paper-based journey. The old paper illustrations presented in the book are not only treasures of commercial art but also vivid slices of China's industrial landscape, folk customs, daily life, and urban life in different periods. From the scenery of northern China to the misty rain of southern China, these colorful images record the past landscapes and reflect the leisurely aspects of life in different eras.
本书稿是民俗学者、收藏家由国庆先生依托其丰富的个人珍藏，精心烹制的一场视觉与情怀的盛宴。作者以数十年收集的老广告、老商标等原件为素材基石，另辟蹊径，从“风景名胜”与“四海环游”的独特视角切入，带领读者展开一场别开生面的纸上云游。书中呈现的故纸图画，不仅是商业美术的遗珍，更是不同时期中国工业风貌与民俗、生活、市井百态的鲜活切片。从北国风光到江南烟雨，这些斑斓的画面记录下昔日的山河胜迹，也映照出不同时期休闲消闲的生活侧面。
本书稿是民俗学者、收藏家由国庆先生依托其丰富的个人珍藏，精心烹制的一场视觉与情怀的盛宴。作者以数十年收集的老广告、老商标等原件为素材基石，另辟蹊径，从“风景名胜”与“四海环游”的独特视角切入，带领读者展开一场别开生面的纸上云游。书中呈现的故纸图画，不仅是商业美术的遗珍，更是不同时期中国工业风貌与民俗、生活、市井百态的鲜活切片。从北国风光到江南烟雨，这些斑斓的画面记录下昔日的山河胜迹，也映照出不同时期休闲消闲的生活侧面。
