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Money Psychology/金钱心理学

$23.00
ISBN:
9787559692436
Transliterated Title:
Jin qian xin li xue
Author:
Chen mo /陈默
Publisher:
Beijing lian he chu ban gong si /北京联合出版公司
Publish Date:
2026.06
Page:
160
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This book avoids obscure professional theories, instead using relatable business cases and real-life scenarios to systematically explain the fundamental understanding and basic principles of money. It dismantles common misconceptions people have about consumption, saving, decision-making, and managing desires. It doesn't advocate for overnight riches or offer shortcuts; instead, it guides readers to readjust their mindset towards money, their judgment of spending, and their planning for the future in a reality of limited resources and widespread pressure. The goal is to gradually build sustainable, consistent, and resilient financial habits, ultimately transforming finances from strained and fragile to calm and stable, leaving sufficient security and freedom of choice for life.

本书避开晦涩难懂的专业理论,从贴近日常的商业案例与真实生活场景切入,系统梳理了关于金钱的底层认知与基本规律,拆解人们在消费、储蓄、决策、欲望管理中常见的思维误区。它不鼓吹一夜暴富,也不提供投机捷径,而是引导读者在资源有限、压力普遍的现实条件下,重新调整对金钱的心态、对支出的判断、对未来的规划,逐步建立起可持续、可坚持、可抵御波动的财务习惯,最终让财务从紧绷脆弱走向从容稳定,为生活留出足够的安全空间与选择自由。